Creating Engaging Video Content for Your School

December 3, 2020 Monica Kegley

Whether you are coping with a global pandemic or living within a “new normal,” knowing how to make a video for your church and school is a valuable skill. Videos allow prospective families to not just read about your ministry but also see your ministry. Videos don’t need to be long; in fact, it is better to keep them short with key speakers and an inspiring song. When I am working with brands for my own social media, I prefer to make a 15–30-second video to showcase the product rather than typing a page about it, because it shows how I use the product in my everyday life. Videos allow prospective families to hear testimonials from teachers, students, and parents while envisioning themselves as a part of your community. If your church is wanting to market itself, showcase its campus, or run a fundraiser, a video is a great tool to use and a great addition to flyers you might create and distribute.

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