If you’re tackling your church’s graphic design, you’ve likely had to design church social media graphics. Whether you’re posting on Instagram or Facebook, creating eye-catching posts that clearly convey the necessary information can be difficult.
You don’t need a degree in graphic design or experience in social media to effectively create social posts for your church. By keeping a few simple tips in mind, you can easily and consistently design church social media graphics that will engage your followers—and look great on your feed too!
Keep It Simple
One of the biggest mistakes I see on church social media graphics is including too much in the design—too many images, fonts, colors, and text.
When in doubt, keep it simple. Include no more than two fonts, no more than three colors, and two or three lines of text in each post.
Don’t be afraid to utilize white space—the part of your design that has no text or elements in it. Try to keep about half of your design as white space. Not only does this make it easier for your viewers to read, but it also limits the amount of information you can include, forcing you to keep it simple!
Think about Hierarchy
When you’re designing your church’s social media graphics, think about the hierarchy of your design. Decide the main element you want your viewers to see—this will likely be the title of your event or the point you’re trying to convey.
For example, if you’re advertising your upcoming church garage sale, you want the primary focus to be the text “Church Garage Sale.” As the primary text, it should be in a large, readable font and a bold color. Then, the date, time, and location should be included beneath that in smaller text and a more muted color.
Include Your Logo
One small way to provide a consistent experience across your church’s social media graphics is to always include your church logo! Oftentimes, you’ll have what’s called a submark, which is usually just the image part of your logo. (You can see an example of my church’s submark in the following Instagram post.)
Even if you don’t have consistent branding or design across all your church’s social media graphics, including your logo is an easy way for viewers to recognize that the post belongs to your church.
Use Templates
For posts that you make every week (like your upcoming setlist or a quote from your pastor’s sermon), don’t be afraid to use the same template each week. You might think it’s boring, but consistency and familiarity can be beneficial—your followers will begin to recognize each post from you and what it will be!
If you want to (subtly) switch it up, you can choose different colors or fonts, as long as they complement your branding! No matter what type of content you’re posting, templates can be a great way to save time each week.
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